Heather Ciras McCarthy
Data informed, mission driven audience leader
About
For 15 years, I've worked at the intersection of journalism, audience, and product, helping news organizations build stronger relationships with the people they serve.My work as Deputy Managing Editor for Audience at The Boston Globe and as head of Audience Development at The Marshall Project ensured that the top of the funnel was always full. But I believe that audience work isn't just distribution.The organizations that succeed will combine exceptional journalism with products, communities, and experiences that become indispensable parts of people's lives.At the Globe, I built the newsroom's first video creator-journalist role, created multimedia products to encourage repeat visits, and am working on shifting newsletters to more personality-led or service products. All of this is to meet people where they are, with the formats they want, and create a direct relationship.If you're also working to figure out the future of news, I'd love to connect.
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